Kate Meyer
University of Kentucky · Class of 2026

I'm Kate — a strategist, analyst, and designer building at the intersection of data and creative problem-solving.

Strategy & Analytics & Design — Strategy & Analytics & Design — Strategy & Analytics & Design — Strategy & Analytics & Design —
View my work ↓ Get in touch
01 — About
About Me
Management, marketing, analytics, and design — I like working where these things overlap.

Currently a senior at the University of Kentucky graduating May 2026 with a dual major in Management & Marketing, a minor in Business Analytics, and a freelance graphic design practice on the side.

The best business decisions happen when analytical rigor meets creative intuition. Over the past four years, I've built a foundation in predictive modeling, data visualization, strategic case analysis, and visual design — and I'm drawn to work that sits at the intersection of all of them.

After graduation, I'm pursuing roles in strategy consulting, marketing analytics, operations, and rotational programs — opportunities where I can apply both the quantitative and creative sides of my background from day one.

Education
University of Kentucky
B.S. Management & Marketing
Minor
Business Analytics
Data modeling & visualization
Graduation
May 2026
Lexington, KY
Freelance
Graphic Design
Brand & visual identity
PythonSQLTableauExcelLogistic RegressionRandom ForestK-Means ClusteringNLP / LDAAdobe SuiteFigmaSWOT / BOR Analysis
02 — Selected Work
Projects & Case Studies
Analytics projects and strategic case analyses — each chosen to show range across data, strategy, and marketing.
01
Solo Analytics Project
Predicting Conversion Success in Digital Marketing
Built a full ETL pipeline integrating two real-world e-commerce datasets (2,200+ customer records and 100,000+ Brazilian marketplace orders). Engineered engagement proxies for CTR, CPC, and CAC, then applied logistic regression, random forest, and K-means clustering to predict which customers convert — and which channels drive the most efficient spend.
PythonLogistic RegressionRandom ForestK-MeansETL PipelineMarketing KPIs
02
Team Analytics Project
Predicting Viral Performance on TikTok
Analyzed 25,911 TikTok videos to identify which controllable content variables predict virality. Used supervised classification (logistic regression and random forest) to model viral probability, evaluated with ROC-AUC. Found that creator tier, content category, and discovery pathway matter more than formatting — with clear implications for content strategy and brand partnerships.
Supervised ClassificationROC-AUCFeature ImportanceSocial Media StrategyPython
03
Team Analytics Project
Remote & Hybrid Job Market Trend Analysis
Scraped and analyzed 50,000 job-related tweets (2019–2023), filtering to 1,409 remote/hybrid posts using keyword extraction. Applied LDA topic modeling and K-means clustering to identify geographic demand patterns, emerging role categories, and actionable recommendations for new graduates entering the workforce.
NLPLDA Topic ModelingK-Means ClusteringText AnalyticsLabor Market Analysis
04
Strategy Case Study
Chase Sapphire Reserve: Creating a Millennial Cult Brand
Analyzed JPMorgan Chase's launch of the Sapphire Reserve card — dissecting its psychographic-first targeting strategy, experience-driven positioning, competitive response from Amex and Citi, and portfolio management across the three-card Sapphire line. Proposed a forward-looking Gen Z acquisition strategy grounded in the no-fee Sapphire card as an entry point.
Brand PositioningCompetitive AnalysisSegmentationPortfolio StrategyConsumer Behavior
05
Strategy Case Study
Impossible Foods, Beyond Meat & Plant-Based Strategy
Applied the BOR (Brand, Offering, Relationship) framework to evaluate how Impossible Foods and Beyond Meat built competitive advantages in the emerging plant-based meat market. Assessed the Burger King Impossible Whopper partnership — including its 18% traffic growth and 6% same-store sales lift — and identified both strategic synergies and long-term positioning risks.
BOR FrameworkBrand StrategyPartnership AnalysisMarket EntryConsumer Insights
03 — Freelance
Graphic Design

Beyond analytics and strategy, I've built a freelance design practice creating brand identities, social media assets, and visual systems for small businesses and organizations.

Design isn't separate from my analytical work — it's what makes it communicate. Every presentation, visualization, and portfolio piece I build reflects a designer's eye for clarity and composition.

Portfolio samples coming soon. In the meantime, I'd love to share examples of my design work directly — reach out and I'll send over selected pieces from recent client projects.

Get in touch →
04 — Resume
Two Versions, One Person
Tailored for two career paths — each reframes the same experiences around different strengths.
◆

Consulting & Strategy

Frames experience around operations, process improvement, and strategic problem-solving. Built for roles in management consulting, strategy, and rotational programs.

Download PDF →
◇

Marketing Analytics

Frames experience around consumer insights, campaign performance, and data-driven marketing. Built for marketing analyst, CRM, and brand strategy roles.

Download PDF →
05 — Contact
Interested In Working Together?

I'm actively exploring entry-level opportunities for after graduation in May 2026. Would love to chat.

→ kate@katemeyer.com
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